Summary

 

Forward3D supported Hilton Hotels in launching a unique PPC strategy that gets to the heart of what impacts the buying habits of their customers. We evaluated external influences on consumer behaviour in the travel industry and used this data to enhance both performance and efficiency. 

 

As a result of this evaluation, we pursued currency exchange rates and their impact on PPC performance. This allowed us to set Hilton Hotels apart from the competition by factoring fluctuations in exchange rates into an automated and weighted bid strategy depending on whether the rate was favourable or unfavourable for potential travellers in the target location. 

 

This would increase our visibility at times of increased purchase intent, and increase efficiency during the periods in which travel was more costly. This is an original and innovative concept that has had vastly improved our PPC performance and has helped put us at the forefront of search within the travel industry.