Our Objective


Evaluate platforms, linguistics and existing activity in the South Korean market before launching a new strategy to drive growth from this country.


Key Achievements


  • South Korean Bookings doubled month on month for the first 6 months of activity.
  • Visits to Hostelworld’s South Korean language site have increased by 380%.
  • Bookings have grown by over 700% from the South Korean site since the campaign began.