Asia is now not only Hostelworld’s fastest growing continent for inbound travel, but is also now the fastest growing continent for outbound travel too. South Koreans are Hostelworld's fastest growing nationality in terms of bookings, and as a national demographic have reached 5th in overall number of annual bookings globally. 


In the first six months of running South Korean activity, we consistently doubled bookings month on month. Visits to Hostelworld’s South Korean site increased by 380% and since the launch of our Korean campaigns, bookings have grown by over 700%. When initially planning for APAC expansion, South Korea had been among Hostelworld’s least prioritised markets. Based on the success so far, the business now considers South Korea to be its single most important international market moving forward. 



South Korea is currently our fastest growing market, with mobile search in particular proving to be a core marketing channel. As a result we have significantly ramped up our marketing efforts in Korea. Our key focus is truly understanding the Korean customer and offering them exactly what they want, when they want it and on the device that they want it on.
— Catherine Gilvarry, Head of Marketing - Asia, Hostelworld

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