What Was Achieved?

 

As a result of our testing, the decision was taken to pause Core Brand terms, with the teams confident that the budget could be spent more effectively elsewhere. 

 

Through this savvy re-investment, Forward3D was then able to produce significant growth in non-brand areas, including a 120% YoY revenue increase in a high performing non-brand category with a 76% YoY budget increase funded entirely through cost savings.

 

In turn, this resulted in a significant increase in incremental search income as the reinvestment of budget led to SEO and PPC working more efficiently together.


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