What we noticed


Analysis of Lovehoney’s USA account showed that there was a noticeable spike in account wide quality score for 8 weeks from the 18th August (both for brand and generic keywords). However, there were no significant changes to click through rate or elsewhere that would account for the size of the spike. 



There are many factors that contribute to calculating an account’s Quality Score, and so we were keen to investigate what could have made such a significant impact, which we uncovered after an extensive analysis.


If you're interested in reading how our teams accounted for this spike in quality score, please fill the form below.