Using a ‘full price’ versus ‘sale’ differentiated methodology, we generated impressive growth figures and maximised the efficiency of the media budget. We transformed PPC activity from losing money during sales, to breaking even, without making any sacrifices in revenue.
The move towards margin-based profit instead of revenue resulted in a 13% YoY increase in profit for full price promotional phases and a total 17% increase in profit over the quarter. For the sale phases we returned a 74% decrease in cost for a 65% increase in revenue which helped achieve our targeted ROI of 1.
The sale period returned a 44% YoY growth in revenue, a 31% increase in orders and a 15% surge in new buyers from an important market.
Having seen this tactic perform so effectively in the US for the summer sale period, the strategy was then rolled out and applied to campaigns across all global regions for the Christmas promotional period.
If you wish to download the case study including the campaign methodology, please fill the form below.