We wanted to ensure that changes to Google’s shopping model didn’t affect revenue streams whilst delivering an acceptable ROI.
“New Look has used Google Shopping with great success for over two years. When we heard the program was moving to a paid model we were very concerned about the impact on our business. We embraced the change, enhanced our product feed, and set up Product Listing Ads (PLAs) to ensure we maintained our Google Shopping listings.
The transition was very simple, and setting up and developing the PLAs was a straightforward process. Most importantly, after a few months of running PLAs, we increased our online search visibility (thanks to the PLA’s more prominent position) while carefully controlling our ad spend.”
— Magdalena Sikora,
Multi-Channel Marketing Manager at New Look
At Forward3D we work AGILE. Therefore, it becomes necessary to take a counterintuitive approach - to think beyond the obvious. Traditionally, PLAs have been set up to target by category. We took an alternative approach and opted to target by value.
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