Summary

 

After accurately identifying Kimonos as a big trend for the Summer of 2014, Forward3D supported New Look across multiple channels to become market leaders for this ‘must-have’ product.
 
To achieve this success, New Look ran promotional activity across paid search, paid social and display, as well as placing a heavy emphasis on SEO, influencer outreach and two major content campaigns. This activity was strategically timed and scaled to maximise each channel's effectiveness as consumer interest in Kimonos emerged, grew and peaked. 
 
This multichannel campaign was so successful that during the peak of the trend, the Guardian ran a headline of “New Look sells 40,000 kimonos a week to boost sales 9%” and credited the brand with inspiring the association of the Kimono with the 2014 Summer music festival scene. 

 

This project was awarded Best Integrated Strategy at the Drum Search Awards 2015. 


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