What Kinds of Questions do we Answer?


Some examples of questions we have helped our clients solve include:

  • Where can I make efficiencies in my media spend without losing sales? 

We create multi-channel scenarios to help clients understand the impact of change in investment strategy.

  • What is driving profit for me? 

We identify which marketing elements, products and targeting methods are driving the most profit for the business and translate this into an optimisation strategy.

  • Does my online investment drive offline sales?

We tie together online customer journey and point of sale data to show the impact of online research on offline purchases.


  • How can I make my PPC budget stretch farther?

We build anomaly detection systems to prevent PPC budget wastage on trending search queries.


  • If I turn off Brand PPC will I lose total sales?

We help clients understand the multichannel impact of turning off Brand PPC.



If you’d like to know more about how Data Science can help your brand in practice, please read one of our Data Science Case Studies.