Web analytics is about making sure that the data being collected on websites and apps is accurate and useful to help make strategic decisions. We have a dedicated team of Web Analysts who are capable of auditing existing tracking, providing recommendations and making changes so that businesses can rely on their data.
Our skillset makes us a hybrid of digital marketers and developers, which means that we have the technical expertise to help you create an effective measurement plan for your business and implement it as well.
We’re Google Analytics and Google Data Studio Certified Partners (GACP) as well as using Google Tag Manager and other tracking solutions. We’re skilled with Omniture, Ensighten, Tealium and Coremetrics to mention a few; so we’ll be able to help no matter which platforms businesses use.
The web analytics team acts as an internal consultancy group across Forward3D to solve tracking and data collection issues for clients. This ranges from carrying out audits of websites and apps to implementing the tracking through tag management tools. Once the tracking is working we can also help you analyse your website performance and advise on optimisations to benefit conversions.
We follow measurement frameworks and create a bespoke measurement plan which is tailored to your business KPIs. Once we’ve got this in place we’ll put together a full implementation plan and work with website
developers to get everything in place.
Some examples of questions we have helped our clients solve include:
• Which products are driving sales and from which traffic channels?
Our team can work with you to make sure your web analytics is accurately recording sales so that you can attribute revenue to acquisition activity.
• Which products are being viewed the most but purchased the least amount?
Using Google Analytics Enhanced Ecommerce functions we are able to give you data and insight into how specific products are viewed, added to cart and either purchased or abandoned.
• How many users fill out contact forms online and do they come from my adverts or organic traffic?
Any place that a user can interact with your database or submit data, we are able to capture that they did this. Even further we can make it so that you can segment users that choose different options out to see how they behave on the website.
• What pages do people leave our website on? Why do they leave?
Using third-party tools, we can help you understand what the blockers are on webpages and work with you using optimisation tools such as Optimizely or Google Optimize to test variations to improve this.