Our international marketing division, allows us to scale our clients' campaigns and content to any global market. We cover an unequalled range of languages and have experience of running marketing campaigns across all continents. Our in-house team of linguists localise content, keywords and copy to support the expansion of our clients' businesses on a global scale.
Through excellent relationships and direct partnerships with regional search engines and social platforms, we can offer the best possible insight, account management and campaign performance for businesses looking to expand or improve upon their international digital marketing or content.
Even the best marketing copy in English can become convoluted, take on a different tone and prove ineffective when closely translated into another language, and yet this is the simplistic approach that many businesses still adopt when expanding their marketing activity internationally.
To better serve our clients, we have adopted a working methodology and an approach that we refer to as Performance Linguistics. Rather than simply translating copy into another language, we localise it, factoring all market-specific, linguistic, performance, platform and cultural factors into our end product.
Our paid search team are experts at finding the balance between copy that meets channel rules, drives traffic and remains consistent with brand style and terminology.
Regional social platforms offer both organic and biddable opportunities to communicate with potential customers. We know the key platforms for each market and how to most effectively achieve your goals.
Our analysts work closely with both on and off-site optimisation teams to ensure that all content provided is stylistically at the level expected whilst also in accordance with regional SEO requirements.
On and Off Site Content Localisation
We localise and don’t simply translate your content. We combine high quality linguistic expertise with the commercial and performance considerations of local platforms in mind.
Already localised? Our proprietary algorithm scores your foreign language content and offers suggested fixes to improve clicks, bounce rates and conversions.
Global Market Scoping Test
We use market research, opportunity analysis and local market knowledge to help you prioritise new market expansion. We work to an Agile methodology, running localised test campaigns in new markets to identify and grow opportunities with minimal risk and generate the data required to make informed decisions.
Whether it's APAC, Europe or elsewhere, we provide a complete understanding of the online landscape in your target market. From well known search engines like Baidu, Yandex and Naver to domestic social platforms like Line, QQ, Weibo, WeChat, KakaoTalk; our teams based across our 11 global offices including Shanghai, Seoul, Tokyo and London can deliver your brand's message with highly targeted marketing campaigns.
We've compiled a number of case studies for our international work, two of which can be found below.