Our Localisation Process. To ensure consistency and quality, our teams work to a set process when localising web content and ad copy. 


Because languages differ in structure, syntax and idiomatic expression, the meaning of a phrase can be completely altered by the misplacement of just one word. Our teams ensure that the language used in your campaigns observes the country-specific rules and regulations of whichever marketing channel is being used.

 

There is no other service that combines linguistic and media expertise with proprietary technologies to deliver marketing messages that function perfectly in any language.

 

In order to provide a reliable and high quality service, our teams observe the following set of actions when localising web content and ad copy.

 

Planning and Research

 

Market research

We explore the minute details of your business, your competitors and your country's marketplace to give you valuable insight that can be used to sharpen your competitive edge.

 

SEO Research

Before making recommendations on keywords, page structure, content and Meta tag creation, we make sure we understand your business and your market thoroughly.

 

Keyword analysis

Your search marketing success depends on optimizing the most effective and relevant keywords. Firstly we look at what is working, and what is not currently working towards achieving your objectives. We then make recommendations on the best organisation and structure moving forwards.

 

Search query analysis & expansion

We analyse the words that your customers are using to convert on your site and then find more relevant words. Our bespoke tools will find words in the target language, even if they don’t exist in the source file.

Execution

 

Website localisation

We don’t just translate your site word for word; we ensure that your messages are communicated just the way you intended whilst placing emphasis on Natural Search requirements across every language.

 

Multilingual Content Marketing 

It’s not only our team that sets us apart; we also have the support of link building management systems that ensure efficient and successful campaigns. This allows us to run European and international campaigns that other agencies would struggle to deliver.  

 

Media Localisation

Not only do all media channels have their own rules, restrictions and optimization processes; these can differ from country to country. We understand them all, and we promise to deliver a campaign that works for any channel in any country.

 

Copywriting

Multilingual Copywriting requires a high level of creativity, flexibility and accuracy in order to create effective copy that will sound appealing to the local market. Our copywriters are specialized in originating copy with no existing source file.

 

Proof reading & editing

All our work goes through a triple layer of QA, so it's right first time.

 

Search engine account support

We understand how all search engine advertising platforms operate and can provide end-to-end support to make sure your campaign is efficient upon going live.

 

Optimization

 

We perform site audits to identify issues surrounding keywords, creative pages and landing pages. We then  provide solutions to ensure that they are performing at their best, and ultimately, that you are achieving your goals.