Head of Forward3D APAC
Richard joined Forward3D in 2010, initially as a Marketing Analyst and Business Development Executive. In this versatile role, Richard ran affiliate activity for the likes of Dell, Virgin Holidays and WeBuyAnyCar, whilst also supporting the new business team and sales processes. He then moved into a Senior Marketing Analyst position, focusing particularly on paid search.
Richard consequently progressed to Team Lead, and then Group Lead where he oversaw 3 paid search teams. During this time Richard has worked across a number of different verticals from Luxury, Fashion and Retail, to Travel and Health Services. Richard has managed large scale international PPC campaigns for British Airways, Hostelworld, Intuit, Gucci and the Kering Group.
In 2013, Richard moved into Locaria, the full service international digital marketing agency affiliated to the Forward Group, to help develop the multilingual search teams, and to align content generation with multilingual PPC activity. With his experience running search campaigns across Google, Bing and regional engines such as Baidu, Yandex and Naver, as well as social activity across Facebook, Twitter, Weibo, WeChat and Vkontakte; Richard currently helps clients to formulate expansion strategies for non-English markets. He oversees all marketing activity in Asia and Eastern Europe, as well as managing implementation and delivery from the international teams across the London, Shanghai and Seoul offices.