Wajid Ali

Head of Paid Search


Wajid has over 8 years digital marketing experience across multiple disciplines. Although Wajid specialises in paid search he has also worked closely on social biddable, web analytics and affiliate marketing projects across a broad range of verticals including retail, travel, fashion, professional services and finance. Wajid joined Forward3D in 2012 as a Senior Analyst and has gradually progressed to his current role of Head of Paid Search.


During his time at the agency, Wajid has initiated and developed the creation of our in-house feed management tool and has led several key account teams including Debenhams, Ralph Lauren, Irwin Mitchell, SpaceNK and Icelolly, many of which are multi-channel accounts spanning PPC, SEO, Display and Social as well as supporting advanced attribution modeling projects. 


Prior to joining Forward3D, Wajid worked for LBi/Bigmouth Media, helping to shape the agency’s bid management algorithm, as well as Digivate and The Holiday Place. As part of these roles, Wajid worked on large accounts such as Disney World Resorts, Disney Store, Reader's Digest, Provident Personal Credit and Autoglass.