Advanced Performance Optimisation

by Johnny Francis on Friday 3 November 2017

Forward3D Head of Data Science and Analytics, Johnny Francis recently chaired a roundtable event on the subject of Advanced Performance Media Strategies, which looked at what brands can do and learn from using unique data sources and complex analyses to inform digital performance marketing campaigns. 


During the session, we were joined by businesses from a range of sectors, including Insurance, Retail and Finance, and discussed the challenges faced by these companies and some creative data-driven solutions to resolve them; showcasing different methods of using less-typical data sources to help drive optimisation for digital performance campaigns. 


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