Measuring the Effectiveness of Content
We recently chaired a round table event on the subject of Measuring the Effectiveness of Content, which looked at how brand and marketing managers can build more effective frameworks to measure the impact of content.
During the session, we were joined by businesses from a range of sectors, including Finance, Retail, Media, and Fashion. We discussed the challenges faced by these companies, and aligned the ’5 Ws’ framework to tell a story around the measurement process.
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