The Mobile-First indexing rollout has begun...
Over the past year, it has been noted that Google has started to open up about 'mobile-first' indexing, and how this may affect websites and their ranking ability.
About a-year-and-a-half ago Google announced that they were going to move their primary focus from desktop devices to mobile devices, with mobile seeing a phenomenal growth since the launch of the smartphone and other mobile devices. Google's mission statement is “to organize the world's information and make it universally accessible and useful", which has driven the organisation to be more communicative with their future plans with the millions of businesses that use the platform. Google see announcements such as this as a way to force a change in the market, if websites want to perform within the Google search results pages (SERPs) then they have to adapt and adopt the best practices that will achieve this.
Google have announced this week that they have begun to roll out the first instance of this move towards their mobile-first approach. Please note that this initial roll out is just in relation to how they gather mobile content and there is not expected to be any ranking fluctuations at this stage. However, in time this will happen, as we fully expect Google to extend aspects of this approach thus leading to ranking fluctuations across the board.
Key elements of a website must be optimised in order to perform; page load speed, UX, content quality/relevance, navigational hierarchy, keyword mapping and engagement metrics are all going to play a part in how Google assesses, and ultimately ranks a website.
The SEO team at Forward3D have been working closely with Google to ensure we understand exactly how they want business websites to function in order to fully perform within their mobile-first approach. A few weeks ago members of the Forward3D technical SEO team were invited to the Google Headquarters to work closely with the developers involved with the mobile-first development. This was to fully understand the way in which we need to provide recommendations to our clients.
If you have any questions please don't hesitate to get in touch with us.