Using social media to boost your content
As Google’s focus on high quality, shareable content continues, social media marketing is playing a bigger and bigger role within the overall content marketing strategy. But how do we make sure we are utilising the platforms effectively? We have curated some actionable insights.
1. Listen to your audience using Twitter
Twitter is a fantastic way to gain an understanding of what your target audience is actually interested in. Look at the content that they are sharing, hashtags that are used often and keep an eye on what your competitors are doing. This is pretty much the first thing to do when thinking about amplifying your content, the sooner you begin social listening, the more data you will gather!
2. Build relationships as much as possible
Social media is all about building relationships right? Right. It is however important to do this in an authentic, natural way. Send personal messages, having read the users bio and their most recent updates. Whatever you do, do not automate your interactions, whilst it may save you time, it won’t being results.
3. Identify the influencers for your chosen audience
Across pretty much any industry there are ‘influencers’ (these don’t just exist in fashion and beauty!). Make sure you are not only targeting those that look good at face value, use tools such as Followerwonk and Buzzsumo to get a gauge on how much engagement each influencer is getting from their audience. This is also a great way to get the ball rolling at ideation stage, as it helps you understand what kind of content influencers like to talk about and what works well with their audiences.
4. Post content that not only gets attention but also adds value
By posting your content across a multitude of social platforms, you are making it work as hard as possible, its also a great way of reaching a wider range of audiences. Its important to monitor which pieces of content are working well in terms of likes and shares, and cut the ones that aren’t. You definitely don’t have to post all of your content on social, as this is a sure fire way of losing followers.
Why not use Twitter to outreach? Email and phoning can work, but responding to influencers latest posts or sliding into their DMs definitely cant hurt. Give outreaching to influencers only via Twitter a go, and see how much interest you get.
By following these steps you not only encourage more traffic to your shiny new piece of content, but this often leads to a higher volume of natural occuring links, win win!