Key Takeaways from our Content Event
With content marketing becoming an over-saturated and competitive landscape, we thought, what better topic to delve into as our first roundtable for 2019. We discussed how to combat the current industry challenges and produce successful and valuable campaigns.
We had attendees from a variety of business verticals who engaged with us regarding their content marketing problems and how these can be overcome using a variety of strategies and tactics.
Below are some standout quotes from the day that we found particularly enlightening.
The creation of content used for performance purposes seeks to attract customers by enhancing the customer experience, though changing their behaviour or increase a site’s performance.
How to save Content:
Consider how to incorporate all 3 pillars.
Treat your strategy like a domino effect, ensuring one is reacting to the other.
• Use data to decide your content
• Use narrative to form your content
• Use design to engage your content
A detailed write up into the event will follow with insights and actionable steps.