The Future’s Interactive for Infographics

by Leo Fisher on Friday 26 April 2013
Sensationalist stories stating that SEO is dead have been floating around for some time now but SEO is just evolving, not dying.

Sensationalist stories stating that SEO is dead have been floating around for some time now but SEO is just evolving, not dying.


The landscape has dramatically altered, but SEOer’s have evolved, and the death calls merely highlight that certain dated and overused SEO tactics are no longer effective. It's common knowledge that techniques such as, article directory submissions, site wide footer links, keyword stuffing are things of the past, but are infographics also in danger of falling into this category?

How Search Works 1.jpg

Developments in technology have opened up new windows for data visualization. Interactive infographics are rapidly displacing static infographics as the best way to present data. They are a great story-telling vehicle and are on the whole a much more effective way of transmitting information. They allow users to engage and take their own path to find out information, and this interaction is often transferred into social sharing, and even conversions, depending on your goals. 


The rise of the interactive infographic has also meant that more developers are starting to fully utilise HTML5, and this is trend that is only going to continue. HTML5 and its vast range of features make it ideal for SEOs, as search engines can understand the content, and it also opens up the iPad and iPhone markets.


Here are three of our favourite interactive infographics that we’ve seen recently:

1) How Search Works by Google -

2) The Future of Car Sharing

3) Bond Cars - Licence to Drive

It's clear that the future of infographics is moving away from static graphics. Data visualization in the form of animated video, and in interactive infographics is undoubtedly the direction that we are heading in. Like many other things that have worked well in SEO overtime, static infographics have been pushed to breaking point; so much so that links gained from infographics might eventually be discounted in some way.


However, infographics in one form or the other will continue to add value for SEOs and users alike. As we start to wave goodbye to the static type, the evolutionary nature of the digital world ensures that infographics will continue in prettier, more interactive forms, and who could argue that we're not going in the right direction when you see some great examples like the above.


If you’re looking to build a infographic, read our top tips to building a successful one here.