Unlocking the Full Potential of Google Shopping
Nov
9
9:00 AM09:00

Unlocking the Full Potential of Google Shopping

paris event page.png

Date:  Friday 9th November

Time:  9.00am - 11.00am

Location:  W Paris, Place de l’Opéra, 4 Rue Meyerbeer / 75009 Paris, France

Format:  Private roundtable event - Limited places available

This roundtable will be presented in English

 

Refreshments provided

 

 


 

In this roundtable we will explore each of the interdependent elements that have a bearing on the performance of your Google shopping activity. Unlike search campaigns, being on top of your Adwords account isn’t enough. We will discuss overhauling campaign structures, optimising product feeds, using dynamic product labelling to revolutionise campaign management & bidding, and the potential benefits of running comparison shopping activity.

 


What will be covered:


/ Development of shopping over time, it’s importance, and differences to search activity

/ How to structure shopping campaigns to maximise performance and ease of management

/ How to utilise dynamic feed side changes to control traffic and campaign performance instead of heavy lifting in adwords

/ An introduction to running comparison shopping campaigns, the benefits you can expect to see as well as common misconceptions and an overview of the market landscape

 


Places for the roundtable are limited. To request a invite, please fill out the form below and one of our events team will be in touch. 




Comprendre le potentiel des campagnes Google Shopping

Date:  Vendredi 9 Novembre 2018

Heure:  9h00 – 11h00

Lieu: W Paris, Place de l’Opéra, 4 Rue Meyerbeer, 75009 Paris

Évènement :  Table ronde – Nombre de places limité

Cette table ronde se déroulera en anglais

 

-Rafraîchissements offerts-

 

 

Lors de cette table ronde, nous présenterons tous les facteurs qui influencent la performance des campagnes Google Shopping.

 

Nous discuterons des thèmes suivants :  

/ Optimiser ses flux de produits pour maximiser les performances  

/ Structurer ses campagnes Google Shopping en respectant les meilleures pratiques

/ Utiliser les labels dynamiques afin de faciliter le management des campagnes

/ Adopter une approche adaptée pour la gestion des enchères

 

 

Le nombre de places pour cette table ronde est limité.

Pour recevoir une invitation, merci de bien vouloir remplir le formulaire d’inscription ci-dessous.

Un membre de l’organisation vous recontactera.

 

 





View Event →
1st, 2nd and 3rd Party Data, What it All Means and Why it Matters
Oct
17
3:00 PM15:00

1st, 2nd and 3rd Party Data, What it All Means and Why it Matters

clientevent banner.png

Event: 1st, 2nd and 3rd Party Data, What it All Means and Why it Matters

Date: Wednesday 17th October

Time: 3-6pm

Location: Forward3D, 100 Leman Street, E1 8EU

Format: Presentations - Limited availability

Drinks and canapes will be served afterwards



Whether you're interested in the personalisation of content and advertisements, predicting future patterns and trends or just want to gain more insight on your customers; 1st party data provides one-to-one value between your brand and customers...but do you really know how to use this data to your advantage?



There is increased regulation and insecurity around how 3rd party data is collected online - 1st party data is yours, you own it. Whilst there are benefits to 2nd and 3rd party data, to complement your strategy - it's important to ensure you're making the most of your own data.



Speakers



 
circles3.png

Intro to 1st Party Data and How to Use it

James Green & Chris Watson-Shaw - Forward3D

The growing importance of 1st party data and the business benefits of multiple data sources.


 
 
circlerh.png

1st Party Data in Search

Rosie Horsfall - Forward3D

How to use first party data to design the perfect customer experience for your audience.


 
 
circlemw.png

1st Party Data in Shopping

Mike West - Forward3D

The importance of enriching your product feed using existing product information and dynamically managing campaigns using the implementation of first party data in feeds.


 
 
lissa circle.png

How to Use Data Science for Ecommerce

Lissa Hyacinth & Matthew Curry - Forward3D & Lovehoney

Using site interaction data, including product views, visitors on-site and multiple session users, to learn how to best optimise site navigation and product page content. Ensuring visitors are presented with the most relevant materials and leading to higher conversion rates.


 
 
circles4.png

Data Partnerships: How Second and Third Party Data and Insights can Improve Your Marketing Strategy

Alastair Bulger & Detjon Beqiri - Experian

External data partnerships perform a vital role in enhancing your consumer insight and driving superior marketing performance. We discuss how to integrate these partnerships into your strategy and drive ROI.

 

This event is for current Forward3D clients only.

View Event →
Performance Marketing: ключ к успеху
Apr
24
9:30 AM09:30

Performance Marketing: ключ к успеху

Moscow event v1.png

Дата: 24 апреля, вторник

Время: 9.30 - 12.00

Место: московский офис Forward3D, Охотный Ряд, 2,  Meeting Point, 5 этаж, 9 подъез

Формат: Бизнес-завтрак, новости от Yandex и Вконтакте, презентация кейсов.


Date: Tuesday 24 April 2018

Time : 9.30 - 12.00

Venue: Forward3D Moscow branch, Business centre “Moskva”,Okhotnyi Ryad str. 2, “Meeting point”, 5th floor, podiezd 9

Format: Roundtable & Business Breakfast


24 апреля в московском офисе британского performance-marketing агентства Forward3D состоится бизнес-завтрак, посвященный эффективному запуску и управлению рекламными кампаниями онлайн.


Представители Яндекса и ВКонтакте поделятся нововведениями и расскажут о возможностях для эффективного продвижения брендов. На встрече будут представлены кейсы Forward3D по performance marketing, реализованные в 2017 году. Команда агентства расскажет об актуальных трендах digital-продвижения и поделится успешными кейсами своих ключевых клиентов.


Forward3D’s Moscow office will be hosting a business breakfast and roundtable on Tuesday the 24th of April. In collaboration with the search engine holding the biggest market share in Russia, Yandex, and the biggest Russian social network VK, we will be discussing efficient ways to run performance marketing campaigns in Russia.
Yandex and VK representatives will also share insights & case studies and provide essential updates on the opportunities and new features of paid search and social media biddable ads. Forward3D team will present case studies based on 2017 performance-marketing activities.


 Тайминг мероприятия: 9.30 – 12.00


9.30 – Сбор участников, завтрак
10.00 – Обзор обновленных возможностей и инструментов Яндекса
10.30 – Обзор обновленных возможностей и инструментов ВКонтакте
11.00 – Ключ к успеху на российском рынке. Performance-marketing в действии. Презентация кейсов Forward3D, обзор эффективных digital инструментов и технологий
11.30 – Кофе-брейк, нетворкинг


Event running time: 9.30 am – 12.00 pm


Agenda:
9.30 – Arrivals
10.00 – Update from Yandex
10.30 – Update from VK
11.00 – How to be successful in Russia? Performance marketing in action. Case studies from Forward3D, overview of efficient digital tools.
11.30 – Networking & Drinks


Что обсудим:

  • Построение digital-стратегий и эффективной аналитики
  • Нововведения главной российской поисковой системы Яндекс
  • Обновления и новые возможности для продвижения в крупнейшей в России социальной сети ВКонтакте
  • Forward3D расскажет об эффективных инструментах performance marketing, возможностях для аналитики и оптимизации кампаний, а также ответит на вопросы участников
     

What will be covered: 

  • How to design efficient digital strategies and run result-driven campaigns
  • An update from Yandex – search engine with biggest market share in Russia
  • An update from VK – the biggest social network in Russia
  • Forward3D will cover successful examples of most recent techniques to run digital campaigns and use performance marketing tools

 

Специальные гости: CHANEL, Яндекс, ВКонтакте, SVMoscow
Special guests: CHANEL, Yandex, VK, SVMoscow
 

 

Награды Forward3D

Forward3D Awards:

Awards.png

 

 

View Event →
Mar
13
9:00 AM09:00

APAC Market Complexities

Forward3D will be hosting a private round table for current clients and our wider network in San Francisco and the Bay Area. We will be discussing  international digital marketing, with a focus on the Asia Pacific region outlining marketing nuances and local unique advertising engines.

View Event →
Feb
9
9:00 AM09:00

Advanced Performance Optimisation

banner new.png

Date:  Friday 9th February

Time:  9.00am - 11.00am

Location:  W Amsterdam, Spuistraat 175, Amsterdam, 1012 VN, Netherlands 

Format:  Private roundtable event - Limited places available

Refreshments provided

 

 

 

 

Forward3D is hosting a breakfast round table event at the W Hotel on Friday 9th February.

 

The focus will be on ‘Advanced Performance Media Strategies’. We will be looking at what we can do, and what we can learn, from using unique data sources and complex analyses to inform digital performance marketing campaigns.

 

Our Head of Data Science will be sharing some recent work across the retail, travel and technology industries. Examples include: measuring the impact of OOH advertising on online purchases, considering the impact of digital marketing on in-store conversions, and implementing measurement plans to understand the true impact of investments in digital brand activity.

 

After a 30 minute presentation, we will be chairing an open peer-to-peer discussion session around several core topics.

 

Attendees will include senior digital marketing managers from our portfolio of clients, network of contacts and invitees from the wider European industry.

 

Key discussion points:

  • Multichannel Measurement - Assessing de-duplicated performance across multiple performance channels
  • Evaluation of Indirect Performance - How do we understand relationships between offline and online?
  • Media Mix Planning - Understanding the roles of a balanced marketing mix
  • Campaign Optimisation - Using data to drive efficiency in performance campaigns
amsterdam.jpg
View Event →
Mastering Global & Local Search Advertising
Sep
21
9:00 AM09:00

Mastering Global & Local Search Advertising

Date: Thursday 21st September
Time: 9:00am - 11:00am
Location: The Upper House Suite, 88 Queensway, Hong Kong
Format: Private Round Table - Limited seats available
Breakfast Provided

 

 

 

 

Forward3D will be hosting a SYNC3D roundtable HK event on Thursday 21st of September 2017.  The topic will centre around “Mastering Global & Local Search Advertising” and focus on advanced global strategies for Google and recommendations on how to effectively localise your search strategy to make the most of Baidu, Yandex, Naver and Yahoo JP.

 

Event Running Time: 9.00am - 11.00am

  • 8.45 – 9 | Arrivals 
  • 9 – 9.30 | Breakfast is Served 
  • 9.30 – 10 | Short presentation from Forward3D + Client 
  • 10 – 11 | Open Roundtable Discussion

 

What will be covered:
1. Advanced global strategies for Google in HK/TW and rest of SEA
2. Adapt to local search engines across APAC (Baidu, Yandex, Naver and Yahoo JP)
 

Moderator

 
richard circle.jpg

Richard sits as the Head of APAC at Forward3D. He is responsible for overseeing the agency's strategy, relationships, and operations across the region. Richard also helps clients formulate expansion strategies to enter new markets and extend activity onto regional platforms. He has significant experience in search advertising across platforms such as Google, Baidu, Naver and Yahoo JP. He will be sharing his experience and recommendations on how to leverage search marketing to maximise your activity in key markets.

View Event →
Search & Social in China
Jun
15
2:30 PM14:30

Search & Social in China

Together with Forward3D International experts, we will be discussing the challenges of expanding into China. We will also be sharing some insights and experiences from delivering campaigns for our clients. Attendees will leave with a clear picture of the online advertising opportunities across paid search within this market. 

View Event →
Paid Search in Complex Markets
May
9
2:30 PM14:30

Paid Search in Complex Markets

Forward3D will be hosting an afternoon of seminars and roundtables on Tuesday 9th May.

Date: Tuesday 9th May
Time: 2.30pm - 5.00pm
Location: Forward3D, 100 Leman St, London, E1 8EU
Format: Presentations & roundtable - Limited availability
Refreshments Provided

 

 


In collaboration with Yahoo! JAPAN, Yandex and Naver, we will be discussing the challenges of expanding into Japan, Russia and Korea. We will also be sharing some insights and experiences from delivering campaigns for our clients. Attendees will leave with a clear picture of the online advertising opportunities across paid search within these markets. 

 

Event running time: 2.30pm - 5.30pm

  • 2.15pm - 2.30pm - Arrivals
  • 2.30pm - 4.00pm - Presentation
  • 4.00pm - 4.30pm - Open Q&A session
  • 4.30pm onwards - Networking & Drinks

What will be covered: 

 

1. Clear digital landscape and market overviews for Japan, Russia and Korea

 

2. Presentations from Yahoo! JAPAN, Yandex, Naver and Forward3D's international experts

 

3. Insight into the advertising opportunities across paid search within these markets

 

 

Speakers

 

Tatsuya Kaneto - Managing Director, Yahoo! JAPAN Marketing

 

Tatsuya is a managing director of YJ Marketing, wholly owned subsidiary of Yahoo! JAPAN, established in 2014 to support oversea based clients. Previously, Tatsuya had been dedicated to working with leading agencies and SMEs over 7 years at Yahoo! JAPAN.  With wide knowledge of Japan market, Tatsuya has been working in London to help agencies and advertisers expand their business in Japan since 2016.

 

 

 

Tatiana Kalinina - Business Development Director, Yandex


Tatiana is responsible for building and developing relationships with key advertisers and partners of Yandex internationally, currently focusing on the UK. Tatiana has been with Yandex for 8 years and previously headed the international account management team based in Moscow HQ. Tatiana graduated from Oxford and prior to Yandex she worked on PR accounts in London, then sales and marketing in the investment banking industry.
 

 

 

 

Hannes Ben - Chief International Officer, Forward3D

 

Hannes is the founder of Forward3D's APAC division and Locaria, the Forward Group's localisation and performance linguistics business.
 
Having lived, worked and studied in China, Japan, Korea, Taiwan and Hong Kong, he could use his extensive APAC experience to quickly develop Forward3D’s APAC offering, establish presence in all core Asian markets and create strong business relationships with leadership teams of local platforms such as Baidu, 360, Wechat, Line, Y!J, Naver and DaumKakao.
 
Hannes has been working in international digital marketing and performance linguistics for over 10 years and has knowledge of over 12 languages (three of them Asian).

 
 

Naver Certified Partner Forward3D Representative / Renae Lee, Korean Marketing Account Lead


Renae has been instrumental in building Forward3D’s Korean proposition and working closely with Naver to develop existing products as well as explore new products, services and functions. As one of the four only Naver certified partner agencies, it is Forward3D’s mission to introduce clients to the Naver landscape and make them aware of the variety of products and services available. Renae works closely with all Naver teams locally in Seoul to ensure she keeps abreast with any updates and identifies the latest trends relevant to clients interested in Naver.

 

 

 

 

View Event →
Mar
23
5:00 PM17:00

Transform3D: Nuts & Bolts

Date: Thursday 23 March
Time: 5.30pm - 7.30pm
Location: Forward3D, 100 Leman St, London, E1 83U
Format: This a private event held for Year Here ventures
Refreshments Provided

 
 

What we'll cover


When designing and developing a new website there are factors to consider to ensure that it's the most effective portal for your business. This may involve the content management system you choose to run your site, the way in which hierarchy is structured to make sure Google can crawl and index it or how to ensure the customer flows to the point of conversion, what ever that may be. 

Within the workshop we aim to provide you with the nuts and bolts of the entire process, with focus on setup, content structure and content management. This workshop is for you if you are building your website currently, or if it's just launched.

 

Structure of the evening


We will kick off with a 30 minute overview of SEO, led by Forward3D staff, covering the foundation of making your website search engine ready.
 
To follow, we will share pizza and drinks and break out into targeted groups to focus on your own venture website. You will be provided with a mini Forward3D team from across departments who will work with you individually on areas you feel support is needed. 

 

We look forward to seeing you at Leman Street!

View Event →
SYNC3D: SEO & Organic Performance
Oct
21
9:00 AM09:00

SYNC3D: SEO & Organic Performance

For the second event in our SYNC3D series, we will be focusing on how SEO’s can keep up in such a critical time for Google’s algorithm updates. We will be sharing some digital marketing insights and learnings from our client portfolio across the luxury retail, travel and technology sectors.

View Event →
Figaro Digital - PPC & SEO Seminar
Apr
14
4:30 PM16:30

Figaro Digital - PPC & SEO Seminar

Head of Locaria, Lindsay Hong will be speaking at the Figaro Digital PPC & SEO Seminar, an afternoon of seminars where a team of industry experts will discuss new perspectives on content, link-building, PPC & SEO integration as well as advanced strategies that can be implemented right away.

View Event →