Event: 1st, 2nd and 3rd Party Data, What it All Means and Why it Matters
Date: Wednesday 17th October
Location: Forward3D, 100 Leman Street, E1 8EU
Format: Presentations - Limited availability
Drinks and canapes will be served afterwards
Whether you're interested in the personalisation of content and advertisements, predicting future patterns and trends or just want to gain more insight on your customers; 1st party data provides one-to-one value between your brand and customers...but do you really know how to use this data to your advantage?
There is increased regulation and insecurity around how 3rd party data is collected online - 1st party data is yours, you own it. Whilst there are benefits to 2nd and 3rd party data, to complement your strategy - it's important to ensure you're making the most of your own data.
Intro to 1st Party Data and How to Use it
James Green & Chris Watson-Shaw - Forward3D
The growing importance of 1st party data and the business benefits of multiple data sources.
1st Party Data in Search
Rosie Horsfall - Forward3D
How to use first party data to design the perfect customer experience for your audience.
1st Party Data in Shopping
Mike West - Forward3D
The importance of enriching your product feed using existing product information and dynamically managing campaigns using the implementation of first party data in feeds.
How to Use Data Science for Ecommerce
Lissa Hyacinth & Matthew Curry - Forward3D & Lovehoney
Using site interaction data, including product views, visitors on-site and multiple session users, to learn how to best optimise site navigation and product page content. Ensuring visitors are presented with the most relevant materials and leading to higher conversion rates.
Data Partnerships: How Second and Third Party Data and Insights can Improve Your Marketing Strategy
Alastair Bulger & Detjon Beqiri - Experian
External data partnerships perform a vital role in enhancing your consumer insight and driving superior marketing performance. We discuss how to integrate these partnerships into your strategy and drive ROI.
This event is for current Forward3D clients only.