Forward3D will be holding a series of 1-to-1 interviews at the CMO Inspired Conference, giving marketers a chance to discuss the key solutions Forward3D can provide them, such as Data Science & Attribution, Tech, Linguistics and Display & Programmatic, with our Head of Client & Strategic Partnerships, Supriya Dev-Purkaystha.
Thursday 8th September
Waldorf Hilton Hotel
London WC2B 4DD
Why You Should Attend:
Forward3D's Agile approach to continuous technology development, unique methods of optimising performance media, data-science led media planning and campaign decision making, extensive linguistics capabilities and unrivalled transparency, has combined into a proposition which is genuinely unique for the digital advertising industry:
Providing a one-of-a-kind approach to campaign optimisation thanks to our proprietary technology platform, Stage, which enables our Analysts to do everything from performing in-depth analysis to automating insights and reports in an Agile manner. In turn, this leads to innovative and meticulous account management.
• Building data-driven strategies to help businesses get to where they want to be: our technical skillset sits at the intersection of mathematics/statistics, computer science and digital marketing, which means that we have the technical expertise and domain knowledge necessary to build relevant and effective solutions for marketers.
• Helping clients answer performance questions and spot strategic opportunities using our bespoke attribution modelling technology capable of allocating weight dynamically, based on the observed performance of a given channel in a given position. In addition, our Stage platform allows us to integrate client analytics data, giving our analysts a single view on multi-channel campaigns and a quick access to to cross-platform data in real time, to efficiently manage ongoing optimisations. Alongside this, our teams use media mix modelling to identify the ideal channel mix to attain your sales target, also taking into account external factors like seasonality or promotional periods to quantify their incremental effects.
• Skillfully scale campaigns and content to any global market: we cover an unequalled range of languages and have experience of running marketing campaigns across all continents. Our in-house team of linguists localise content, keywords and copy to support the expansion of our clients' businesses on a global scale.
• Balancing automation and data with creativity and content: We understand the necessity to carefully plan, manage and execute display campaigns. Our approach is to focus on creative ideas and nimble execution, all of which are underpinned by the optimisation and insights made possible by our Stage platform.