Going Global is an afternoon of educational seminars and thought leadership, exploring how brands can simply and successfully expand into global markets through digital marketing. The agenda will provide expert market introductions covering the nuances and tools available to brands looking to reach audiences in China, Korea, Japan, Russia, the Middle East and Europe.
In addition to Forward3D's international experts, this event will have speakers from Autodesk, Mulberry and Google, as well as one of the leading online fashion retailers discussing the global opportunities that exist for brands, as well as successful techniques and approaches.
Head of Industry, Fashion
Lisa Green is currently Google's Head of Industry for the Fashion & Luxury Goods sector. Over the past four years, Lisa and her team have been at the forefront of bringing together fashion and technology, pioneering partnerships with major fashion brands, including Burberry, Ralph Lauren, CHANEL and Tory Burch.
International Marketing Consultant
Ana is an experienced consultant and digital strategist, with professional and academic experience on the internationalization of large, small and medium businesses. Originally Portuguese, Ana started her international career as an Export Assistant at the Portuguese Embassy in Ireland. Ana holds a B.A. of International Relations and a Masters of International Business, having written her thesis on the internationalization of a Portuguese footwear brand. Ana speaks four languages and has been with Google for 3 years.
Senior Digital Marketing Manager
With 10 years’ experience in Digital Marketing, Felipa heads up the global digital marketing strategy at British Luxury brand, Mulberry. This includes PPC, Display, SEO, Social Media, Email, CRM and Affiliate marketing.
With a focus on Asian markets such as South Korea, Felipa has appointed Forward3D as a key partner to support Mulberry’s expansion into this territory, with the ambition of raising awareness of the brand and its products. Felipa will share some of the immediate successes from this ongoing partnership.
Global Media Strategy Manager
Rezaul has over a decade’s worth of experience in Internet Marketing. As Senior Manager Global Media Strategy at Autodesk, he has worked with Forward3D on a multi-channel digital strategy to increase performance in Japan. Rezaul will share his experience of utilising the most relevant channels and products for this highly competitive market.
EVP International at Forward, Hannes is the founder of Locaria, the full service international digital marketing agency affiliated to the Forward Group.
Hannes also drives the integration of localisation technology tailored to the requirements of set-up, as well as building strategies for multilingual campaigns across all global search engines. This includes the development of Locaria’s processes for multilingual keyword research, which ensure consistency and relevancy between website and online content.
Head of Locaria
Lindsay joined Forward3D in 2014. She is skilled in Operating Model Design, Growth Strategy and Emerging Markets.
Lindsay manages the operations of Locaria, the full service international digital marketing agency affiliated to the Forward Group. In addition, she oversees the Localisation and Multilingual SEO teams which support clients to develop new markets or enhance existing ones by increasing the linguistic quality and local relevancy of their content.
Senior APAC Analyst
Alvin has over five years' experience in internet marketing, specializing in the APAC region. Starting his career in Paid Search for a New York based agency, he continued working in the industry after moving to Shanghai where he managed the Japanese market and a global B2B project for an in-house e-commerce company. Alvin subsequently led the PPC and Social Media strategy for Global Business Service at IBM China. As Senior APAC Analyst at Forward3D, Alvin works closely with the APAC regional teams to create cross-market and multi-channel digital strategies that best serve his clients' needs.
Attendees will gain a greater understanding of:
Previous attendees include:
12:00pm - 1:00pm Registration & Complimentary Lunch
1:00pm - 1:30pm Forward3D's Approach to International Growth
1:30pm - 2:00pm Europe - Maximizing Campaign Effectiveness in Europe & the UK
2:00pm - 2:30pm Russia & the Middle East - Case Study of one of the Leading Online Fashion Retailers: Leveraging brand engagement and growing traffic & revenue
2:30pm - 3:00pm Successful Search in China, Hong Kong & Taiwan
3:00pm - 3:15pm Q&A Session
3:15pm - 3:30pm BREAK
3:30pm - 4:00pm South Korea - Mulberry Case Study: Utilizing the Local Platforms Effectively
4:00pm - 4:30pm Japan - Autodesk Case Study: Cross-Channel Expansion in Japan
4:30pm - 5:00pm Performance Linguistics - The Value of High Performing Content for PPC, SEO & Websites
5pm onwards Drinks Reception & Networking