In this roundtable we will explore each of the interdependent elements that have a bearing on the performance of your Google shopping activity.

Unlocking the Full Potential of Google Shopping

Date:
Time:
Venue: 110 Bishopsgate, London, England, EC2N 4AY
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Date:  Tuesday 25th September

Time:  9.00am - 11.00am

Location:  110 Bishopsgate, London EC2N 4AY

Format:  Private roundtable event - Limited places available

 

Refreshments provided

 

 

 

In this roundtable we will explore each of the interdependent elements that have a bearing on the performance of your Google shopping activity. Unlike search campaigns, being on top of your Adwords account isn’t enough. We will discuss overhauling campaign structures, optimising product feeds, using dynamic product labelling to revolutionise campaign management & bidding, and the potential benefits of running comparison shopping activity.

 


What will be covered:

  • Development of shopping over time, it’s importance, and differences to search activity
  • How to structure shopping campaigns to maximise performance and ease of management
  • How to utilise dynamic feed side changes to control traffic and campaign performance instead of heavy lifting in adwords
  • An introduction to running comparison shopping campaigns, the benefits you can expect to see as well as common misconceptions and an overview of the market landscape

 

Places for the roundtable are limited. To request a invite, please fill out the form below and one of our events team will be in touch.