A Forward3D Round Table: KPIs, Quantity over Quality? How to choose the right KPIs to support smart marketing optimisation and planning choices.

SYNC3D: Data Science & Paid Search

Venue: 30 Saint Mary Axe, London, England, EC3A 8EP

Forward3D will be hosting the first round table of its SYNC3D series on Thursday 4th August at the Gherkin.
We will be discussing the crucial business questions that Data Science can help brands answer and sharing some insights and experiences from helping clients make better decisions, with a focus on Paid Search.


Attendees can expect to leave with a definite understanding of how Data Science can help marketers use the data in their possession to their advantage.


Date: Thursday 4th August
Time: 9am - 11am
Location: Searcys The Gherkin, 30 St Mary Axe, London EC3A 8EP
Format: Private Round Table - Limited seats available

Breakfast Provided



KPIs: Quality Over Quantity?


One of the most common questions that we see from clients is "How do we know that we are focusing our media strategy around the correct metrics?" In an industry that allows us to track nearly every online customer behaviour this is a good question as choosing the wrong KPIs can lead to short term gains that don't lead to long term goal achievement. 


In this round table we look at how Data Science teams and PPC teams work together to help clients answer this question and then build optimisation systems based on smart KPIs to help them achieve their long-term business goals.






Jenny Thompson

Head of Data Science and Advanced Analytics


Jenny joined Forward3D as Head of Data and Advanced Analytics in mid 2015, taking on the responsibility for developing Forward3D’s data proposition through the creation of tools and products that are useful and relevant to digital marketers.


Wajid Ali

Business Director - Paid Search


Wajid has over 7 years digital marketing experience across multiple disciplines, specialising in paid search, social biddable, web analytics and affiliate marketing, overseeing accounts across a broad range of verticals including retail, travel, fashion, professional services and finance.


Special Guest

Omnichannel Customer and Digital Insights


We'll have the pleasure of welcoming a special guest speaker with experience in luxury retail who currently works with Forward3D as a client. Our guest is an innovative and strategic thinker with over a decade of multi-channel and multi-national experience across several functional disciplines.


This event will have very limited capacity with only 15 seats available. We hope this event will provide a rare informal networking opportunity for attendees interested in the opportunities Data Science can provide. 
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