PR Coverage

Western vs Chinese voice assistants, who will have the last word?

In an article for The Drum, our Head of APAC, Richard Brosgill, has been comparing Western and Chinese voice assistants, and how brands have been utilising them. 

It should come as no surprise that China’s home assistant market is already saturated with speakers from some of the biggest tech companies who are working with some of the region’s biggest brands. Xiaomi is one of the more recent big names to launch a product in market, joining the likes of Alibaba, Baidu, and With these four key players already battling it out in China, it raises the question — do Western tech giants, including Google and Amazon, who both recently announced new voice assistant products in the last few weeks, have what it takes to compete?