PR Coverage

How Voice Search Will Change Consumer Behaviour

In an article for Exchangewire, our Head of Paid Search Wajid Ali, has been discussing the emerging, and slightly misunderstood, revolution sitting on the periphery of even the most attentive marketers and businesses: voice search. 

For businesses to take advantage of ‘voice’ (or screen-free computing), they need to understand that, right now, it’s a niche and complex opportunity; but that this will change quicker than most businesses will be able to react to, as and when appropriate monetisation models are deployed. Naturally there are always great PR wins by ‘being the first’ to try new things, from Domino’s building a ‘skill’ for Alexa to order pizza, to Burger King’s cheeky hijacking of the Google Home speakers via a TV ad they aired in the US.