PR Coverage

Brands Must Mind Search Nuances in APAC

In an article for Exchange Wire, Forward3D's Chief International Officer, Hannes Ben, comments on the diversity and uniqueness between the various countries within the Asia-Pacific region. Hannes specifically notes that it is dangerous to assume that Asia operates in the same way as the rest of the world when it comes to Search.

When most people think of search, they mostly think of paid search and SEO (search engine optimisation). Yet, for China’s major search engine, Baidu, there’s more to it than that. Here, there is a specific search product called Brand Zone. In a format much closer to display, each search element contains an image, keywords, and links. This covers a huge amount of real estate on screen.