PR Coverage

What does GDPR mean for agency contracts?

In an article for Campaign, our Head of Strategy, Tom Manning, discusses the implications of the imminent GDPR enforcement. With just less than a year until it is rolled out, and amid Brexit talks, it is easy to assume that this EU regulation won’t affect businesses in the UK, but Tom suggests that we would be wrong to think so. 

At Forward3D, we are seeing growing interest from marketers in their approach to contracts, including clarification on where data is held and who is in charge of it. Where data has been purchased, you need to be able to prove where it came from.