PR Coverage

The Real Opportunity of Social Media

In an article for Gulf Marketing Review our Alexandra Mezhonova International Client Servicing Lead, Alexandra Mezhonova has been discussing the best ways to approach social media in the Middle East. She gives actionable pointers to any marketer who would like to reach the region. 

Influencers are the vital link between international markets and local trends on social channels. There is a strong network of influencers in this region that have large followings across social media and whose opinions across different topics such as fashion, beauty, and travel are held in high regard.