PR Coverage

Stagwell's Penn says digital marketing agencies are 'undervalued' as he eyes more M&A

In an article for Campaign, our MD, Gary Reid, has been interviewed alongside Mark Penn, Managing Partner of The Stagwell Group. In the interview Mark discusses why Forward3D was the right fit for the group, and how Stagwell differs from traditional holding companies.

In general, digital marketing services have been undervalued, precisely because people didn’t see it as important to the economy as it’s becoming – not only with the move to digital platforms from television but you’re also seeing tremendous growth in e-commerce. I think it’s a genuinely valuable space.