PR Coverage

Why technology won’t transform every brand’s Fashion Week

In an article for City AM, our Head of Strategy Tom Manning, has been discussing whether Fashion Week needs to be brought into the twenty-first century and embrace technology to satisfy the modern consumer.

Most brands have already broken down some of the traditional exclusivity of runway events by live-blogging and live-streaming events – 35m users engaged with Paris Fashion Week 2017 via Instagram. This provides a sharp contrast to the idea that a runway show is exclusively for press, buyers, and selected VIPs.

Read the full article on City AM