PR Coverage

Why luxury brands need digital transformation

In a recent article for Econsultancy, Forward3D Strategist Louis Wedgbury discuses why the luxury sector needs to keep up with digital transformation and how they can embrace it while retaining their unique and personal touch.

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Luxury brands pride themselves on their understanding of their customers. Digital dramatically increases the opportunity for brands to receive feedback from customers through the tracking of online signals. Building a clear and effective data strategy that is able to collect and analyse customer information enables brands to build a detailed picture of their customers’ online persona and feed business strategy.

Read the full article on Econsultancy.