What the Financial Industry need to know about Search in 2018

In an article for Global Banking & Finance Review, our Head of Organic Performance, Darren Fullerton has been running through the top focus points for banking brands in terms of SEO for 2018. 

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Search is no longer confined to traditional search engines like Google and Yahoo, and now includes Amazon and social media platforms like Facebook, Twitter and YouTube. Brands need to be aware of these behavioural changes and ensure they develop a strategy that will engage existing and potential customers on all platforms and media types.