PR Coverage

“I see it, I want it” – how tech is transforming London Fashion Week and beyond

In an article for Internet Retailing, our Head of Display, Sarah Flannery, has been exploring how digital shopping is transforming the world of fashion shows and retailing.

Technology has had a huge impact on how the way consumers engage with retail and Fashion Week is no different. From virtual fitting rooms allowing us to try products in the comfort of our home, to shoppable runways that allow us to buy new designs online as soon as the models step off the catwalk, and social media channels enabling a closer relationship between designer, brand and consumer.