PR Coverage

Amazon vs Brands - An Uncomfortable Relationship

In an article for Retail Tech News, our Head of Strategy Tom Manning, has been discussing how even if brands get on board with Amazon, they might still ultimately be doomed.

With this new found power, Amazon can directly influence what you buy purely based on the products and brands they list. Do people want to go out of their way to find a brand they don’t stock and lose out on the ease and flexibility they have with Amazon? They are like the department stores of old, where you would go into a John Lewis to buy a TV and only consider the products they have there, because you trust them to select the best products and give you a great service, so you value John Lewis more highly than the brands themselves.