Company News

Baidu sets up shop in London to drive European expansion

Baidu is coming for European advertisers, and is partnering with Forward3D as we will be the only agency Baidu permits to sell two courses to marketers and agency executives in Europe.

The approach is unconventional for Western technology businesses but aligns with how the Chinese equivalent of Google likes to do things. Like Baidu has done in parts of China where it does not have a sales team, the company tasked a local agency in Europe, long-term partner agency Forward3D, to drum up interest in ads spanning search, display, native and in-feed mobile ads.