PR Coverage

Is expanding west and if so, what must it do?

In an article for the Drum, our Chief International Officer, Hannes Ben has been discussing the recent announcements from about opening offices in Europe, and the possibility of them competing in the West. 

A few weeks ago, Amazon reported record earnings with an overall growth of 30%. Amazon continues to expand its reach into the east, with the launch of Amazon Prime in Singapore, as well as launching Amazon in a number of other markets in the region. Amazon realises that this region is going to be a challenge and over the past few weeks there have been a number of announcements that show that western tech giants are now having to take note of these companies. Google has even paired with Tencent to share copyright information about the products they are designing.