PR Coverage

What UK Retailers Can Learn from China

In an article for RetailTechNews, Hannes Ben, our Chief International Officer discusses the stark contrast between British and Chinese retail at the moment and ultimately what British retailers can stand to gain from their Chinese counterparts. 

What sets China apart from the West is the willingness to test and learn when it comes down to new and emerging technologies, instead of just talking about them. This is apparent in how they use messaging apps for everything from e-commerce to banking, constantly updating the platforms and adding new technology where possible. Western retailers frequently talk about tech trends such as AI and AR, for example, but compared to the applications from the East, are barely using it at all.