PR Coverage

Alibaba Grows Revenue but Earnings Disappoint: The Industry Reacts

In a recent article for RetailTechNews, Head of APAC Richard Brosgill discusses the key drivers of Alibaba's recent revenue growth, how brands are using the platform and what the future might look like for the marketplace. 

The only challenge for retailers is whether they are willing to give away their first-party data, consumer insights, and brand positioning for exposure on Alibaba’s marketplaces. The Alibaba opportunity can’t be ignored, but retailers should also consider building their own presence to better engage with the consumer.