PR Coverage

Why PPC and SEO need to work together

In a recent article for Search Engine Watch, Neil Morse - Associate Director Paid Search Strategy, states why we should be aligning our PPC and SEO teams to implement effective search strategies and add value.

Forward3D’s application and understanding of data has helped to advise clients on their best strategy for success. By having using an integrated approach to strategy, appropriate recommendations can be made to allow marketers to balance activity. For one major airline client, aggregated performance data enabled us to make the recommendation to turn off PPC for brand keywords meaning they could deploy that significant marketing budget for acquisition purposes elsewhere.

Read the full article on Search Engine Watch