PR Coverage

Google at 20: the thoughts of the media and marketing industry on the tech giant

With Google recently celebrating their 20th Birthday, our Head of Strategy Tom Manning recently shared his views on how Google have grown over the years and Forward3D’s relationship with the search giant.

Google’s sheer size and power has elevated search marketing from being an afterthought to a core channel for many businesses. At the same time the general maturation of digital such as the rise of social media and changes in online and mobile consumer behavior have placed digital advertising on a par with traditional advertising. Google was a major early driver of this with its targeting abilities, measurability and effectiveness set the standards across digital advertising.

Read the full article on The Drum