PR Coverage

Buyer or Consultant? What is the role of the Media Agency today?

As part of AdWeek Europe, Forward3D CEO Martin McNulty took part in a panel debate with other industry leaders, questioning the role of media agencies today. 


Some of the key questions that the session hoped to explore included:


  • How has the operating structure of the Media agency changed to reflect today’s challenges?
  • With so much content created by partners and small producers, what is the role of creative and media agencies?
  • What does the data-driven efficiency of the modern media machine mean for the "Big Idea"?

A video of the debate can be found here