Debenhams appoints Forward3D for paid search
The Drum announced Forward3D's appointment to run Debenhams' paid search, product search ads, and remarketing display activity.
Following a pitch held by Debenhams in-house marketing team, Forward3D was appointed to support the department store’s continued growth online.
Martin McNulty, CEO of Forward3D, said: “We're proud of our track record in multichannel retail and winning the Debenhams account was another huge endorsement. It's not just the complexity of the vertical or the fierce competitive climate that makes this account so exciting, it's also the pace of innovation in the sector. From complex behavioural modelling to online driving offline, it's a perfect fit for Forward3D's data-driven skill set. We're excited to be part of Debenhams' continued growth."