PR Coverage

Forward3D CEO, Martin McNulty discusses shoppable runway streams ahead of NYC Fashion Week

New York Fashion Week is soon approaching and this year it brings with it a new trend, that of live shoppable runway streams. Mobile Commerce Daily asked Forward3D CEO, Martin McNulty what this means for the fashion industry.

Real fashion shows showcase a collection for professional buyers. Many never reach stores and the ones that do are often almost unrecognizable once they are on a rail. Thanks to online streaming and social media shows are becoming ever more accessible to the general public and their exclusivity is waning as their reach grows.

The fact that you can shop from the runway simply demonstrates that this is a show of finished items that have already been vetted by buyers. Do not be fooled.