PR Coverage

Forward3D Head of PPC, Tom Manning discusses the value of in-store beacons

In light of strong results unveiled this week by Shopkick, a shopping app that rewards users for walking into shops through in-store beacons, Mobile Commerce Daily asked for Forward3D's Head of PPC, Tom Manning's thoughts on how beacons are serving businesses.

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Beacons are one example of the increasing attempts to tie together online and offline shopping, which is obviously a major focus as marketers look to understand how these channels interact.

This increased understanding will in turn provide businesses with an even greater insight into who their most valuable customers are and how they prefer to shop.