PR Coverage

Digital Media Market Profile: Russia

For our second feature in M&M Global's Digital Media Market Profiles series, Locaria's Eastern Europe Marketing Manager, Alexandra Mezhonova and EVP International, Hannes Ben offer an in-depth view of the digital marketing landscape in Russia.

Russia has the scale that is lacking in many of the European markets, with over 10 million more internet users than the next largest market, Germany.

This is actually in spite of its relatively modest internet penetration rate of around 60% (highly concentrated around Moscow and St Petersburg), which means that there is also still the potential for vast growth in Russian ecommerce, as the adoption of online shopping and distribution infrastructure continues to grow.