PR Coverage

Russian Social Media Marketing Still Succeeding During Tough Economic Times

In an article for Econsultancy, EVP International Hannes Ben explained why international advertisers should not suspend their activities in Russia as a consequence of the current economic situation, suggesting instead ways they can change their focus, to best adapt to the opportunities provided by the current state of affairs.


Another approach is to identify and capitalise on alternative marketing opportunities such as social media, which despite the dire economic climate has actually experienced growth. Investment into social marketing in Russia has doubled over the last two years and even now investment keeps growing, driven by the fact that Russians are spending up to 30% more time using it since the decline in the economy started.