Following a more than ever spectacular Singles' Day 2016, Forward3D EVP International Hannes Ben comments on its crushing success but also the accuracy of Alibaba's numbers and the controversial issue of counterfeits for Marketing Interactive.
EVP International Hannes Ben offers Campaign Asia a summary of recent updates to the major APAC-specific search engines and how those changes are expected to impact performance.
Following the success of the first event in 2014, Forward3D hosted a 'Going Global in 2016' seminar at the Gansevoort Park Avenue hotel in New York.
In an article for Econsultancy, Forward3D EVP International, Hannes Ben explores how to overcome the linguistic challenges of trying brand and performance when running activity across Chinese-speaking markets.
In an article for Digital Marketing Magazine, Forward3D EVP International, Hannes Ben discusses the importance of Performance Linguistics in International Digital Marketing.
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