PR Coverage

Why is Whitehall trying to regulate Google Glass?

Campaign Magazine asked our CEO, Martin McNulty to share his thoughts on potential government regulation of Google Glass.


It seems that the Information Commissioner’s Office is keen on the idea of extending CCTV legislation to Glass and wearable tech in general. The ICO may be suggesting regulation should apply only to organisations – rather than individuals – that use the tech. But, even so, it’s a wrong approach.

”This isn’t a strategic shift by Google into devices, it’s a prototype. Glass won’t be the next iPhone, and I expect others to lead in wearable-tech hardware. Google is going to have a big say in wearable tech in terms of software and data. Which makes the “regulate the device” reaction all the more extraordinary.